Case studies

Every engagement is measured against one number: the revenue it creates.

B2B SaaS

From unknown challenger to category default in 11 months.

Seth Boswell · Northvane SaaS

Pipeline

$0.0M

$1.4M before

CAC

$0

$940 before

Demo rate

0.0%

1.2% before

Sessions

Signups

Revenue

By the numbers

The case studies are the story; these are the totals behind them — every link manually pitched and editorially placed, never bought from a network.

0+

Editorial placements shipped for clients

DR 0

Average authority of a won placement

0%

Do-follow links, editorially placed

0+

Niches we've earned guest posts in

How a campaign runs

Every backlink we build follows the same five moves — from finding the right site to watching the ranking move.

01

Prospect

We build a list of real, topically-relevant sites your buyers actually read — filtered by traffic, authority and editorial quality.

02

Vet

Every prospect is checked by hand for organic traffic, spam signals and audience fit. Around four in five are rejected before we ever pitch.

03

Pitch

Personalised outreach to real editors with angles they want to run — no mass templates, no paid link networks.

04

Publish

Specialist writers produce a genuinely useful article that earns the placement, with your link set in natural, relevant context.

05

Rank

The link goes live, gets indexed, and we track its impact on your rankings in a live dashboard.

Representative placements

The kind of sites we place on.

Illustrative of the authority and relevance we target — real placements are shared in your live reporting dashboard, never on a public page.

  • DR 81 · SaaS & martech publicationGuest post
  • DR 88 · National news verticalDigital PR feature
  • DR 72 · Personal-finance blogNiche edit
  • DR 64 · Local services magazineGuest post
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